Silver Marketing Association business marketing awards

All the shortlisted people stood and sat for a photo Winners and sponsors from 2023

Time to have a look at the businesses that made the awards shortlist

As you can imagine, we are all over this. The Silver Marketing Association (SMA) supports promotes best practice and ethical marketing to the mature market. This means everything from promoting causes like the Age Friendly Employer Pledge to undertaking important research work into the various aspects of the silver sector. They champion businesses in the sector – Silver Magazine included – and the business awards are a highly contested badge of honour for those who win. Here are the Silver Marketing Association awards.

About the awards

These awards recognise and celebrate the companies and organisations that have delivered a successful marketing campaign in the last year, focusing on the older demographic and showing creativity, empathy and measurable results. The entries are judged by a brilliant lineup of informed and impartial judges. The awards’ headline sponsor this year is Boom Radio – so the host for the event will be Boom co-founder and presenter David Lloyd (below). We’ve seen him speak before and he’s hugely entertaining – worth going to the event just for him!


In alphabetical order, the shortlisted entries in each category, together with the sponsors, are:

Best Radio/Podcast Campaign – sponsored by Senior Response


  • Age Co – Things Get Better with Age Co
  • Boom Radio & One Traveller – One Traveller radio campaign
  • Intergenerational England – The Talking Generations Podcast
  • Vintage Travel – Vintage Travel – Silver Awareness

Best Print Campaign – sponsored by Saga Magazine


  • Age Co– Things Get Better with Age Co
  • Alfa Travel – Alfa Travel 2024 brochure
  • BlueStar Media & Silver Travel Advisor – Silver Traveller Magazine
  • BlueStar Media & Ambassador Cruise Line – Ambassador Cruise Line – Fair Winds Magazine

Best Outdoor Campaign – sponsored by Mash Marketing


  • Centre for Ageing Better - Age Without Limits
  • The Kite Factory and Don’t Panic – Oxfam – Staying In The Fight
  • YourStride – Grassroots Bowls Clubs

Best Direct Mail Campaign – sponsored by Eight Days a Week Print Solutions


  • Audley Group – Audley Luxury Retirement Villages
  • Granite & TREND Transformations – Merry Christmas
  • McCarthy Stone – Time to open a new chapter

Best Social Media Campaign – sponsored by Silversurfers


  • Accord Marketing & Ambassador Cruise Line –  Ambassador Cruise Line
  • Ageism Is Never In Style – #ILookMyAge
  • Granite & TREND Transformations – Sustainable Kitchen Makeover

Best TV Campaign – sponsored by ITV


  • Accord Marketing & Ambassador Cruise Line Ambassador Cruise Line – Enjoy yourself
  • The Kite Factory and Don’t Panic – Oxfam – Staying In The Fight
  • TVADSWORK and Doro – The Doro TV Commercial’ Campaign

Best PR Campaign– sponsored by Marketing Radar


  • Finn Partners & The Advantage Travel Partnership  – Travel Triumph: Targeting the Silver Traveller for The Advantage Travel Partnership
  • LOTUS & Visit Guernsey – Visit Guernsey – Renoir in Guernsey; 1883
  • Wallacea Living – The Time of Your Later Life

Best Digital Marketing / Age Tech campaign – sponsored by AgeSpace


  • CareCall – CareCall
  • Dementia Adventure and Freddie’s Flowers – Blooms of Connection: Celebrating Dementia Adventure’s 15th Birthday with Freddie’s Flowers
  • Granite & TREND Transformations – Digital Lead Generation Campaign
  • Mistral Hotel – Singles in Crete & Copywrite That - New Sunday Best Friend

Best Overall Multi-Channel Campaign – sponsored by Precision Platinum


  • Accord Marketing & Ambassador Cruise Line – Ambassador Cruise Line – Enjoy yourself
  • Centre for Ageing Better – Age Without Limits
  • McCarthy Stone – Time to open a new chapter
  • Wallacea Living– The Time of Your Later Life

Good luck to everyone taking part! The awards will be presented at a sparkling drinks reception on Tuesday 25 June 2024 at the Cavendish Centre, London W1 from 17:30 -18:30 following the Silver Marketing Summit.

Please contact if you would like to attend the Silver Marketing Association awards.

Read all about it

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