It’s not that we don’t want to grow up… we’re just not ready to grow old. Not in the ‘traditional’ sense. We say a big fat NO to stereotyping.
Silver is a magazine at the beating heart of the 50+ generation. We, the Boomers and Generation X-ers, the moon landers, the ravers and acid takers, the punks and hippies, the intrepid travelers, the foodies, fashionistas, freelancers and fanatics – we don’t subscribe to slowing down, and we’re staking our claim on the future.
The world is changing.
We live longer, fitter, fuller lives and it’s high time there was a magazine that reflected that.
Although if you want to relax on the sofa watching murder mysteries in your pyjamas, we are here for this too, 100%. It’s all about having valid choices.
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