Advertising in Silver Magazine – FAQs

Silver Magazine advertising frequently asked questions FAQs www.silvermagazine.co.uk

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The Silver Magazine advertising FAQs. Can’t see what you need? Just email us on advertising@silvermagazine.co.uk

Who will see my ad?

This depends very much on the sort of advertising you do. Advertising in the print issues will be seen by our subscribers across the whole of the UK, whose spending habits you can learn about in the media pack. It’ll also be seen by their partners, friends etc. If you choose to have a multi-channel campaign (including digital) it’s then possible to be more specific about who sees your advertisement. In short, we’ll tell you the best way to do things for your particular brand. We know our audience.

How do you know?

We know our Silvers pretty well. Ensuring we engage with them regularly, and we spend quality time understanding them and their interests, through focus groups and direct interaction. We also analyse the data we can extrapolate from their online behaviour. The advice we give you is based on a deep understanding of our audience.

…print has the second-biggest market share in terms of magazine consumption in the UK*. That’s a whopping 38%

Is digital advertising better than print?

Maybe, maybe not. It depends very much on what you want from your campaign. Print will ensure your brand is visible to your audience. And regular exposure is vital for success. Just look at any top magazine to see the brands consistently advertising. Would they do that if it wasn’t worth it? Print is very much about your swagger, about being the name people remember. Digital is more targeted, can be more sales driven, or used for data harvest. Generally, we recommend a multi-channel, integrated campaign for most of our advertisers.

What does that mean?

Put very briefly, an integrated campaign is where you pick a variety of different outlets and hit them all at once – so that could be print, banner ads, online content, social media advertising, newsletter inclusions etc – by being everywhere at once you make an impact. Multi-channel campaigns are exactly what they sound like; exposure on different channels. We’ll help guide you through the best way to activate what Silver can offer, both in print and digitally.

How will I know if it’s working?

Again, this is very much about what you want. It’s not possible to measure print advertising in the same way as digital. But of course we can count our readership via the subscriptions, and we carry out regular survey checks to see how our readers respond to brands. Digital is easier to track – there is an extraordinary amount of information that can be extrapolated, or data that can be harvested, or engagement to be provoked. It all depends on your budget.

What results can I expect?

How long is a piece of string?! OK, that’s a flippant response, but again, this is dependent. We can give you an estimate based on your campaign, the type of campaign you choose, and the budget you spend, but we can’t tell you that without knowing what you want first!

Is there any point in print ads if the results aren’t really measurable?

Always. Even as we stand here in April 2021, bearing in mind shops have been closed and free magazine distribution has been scuppered, print has the second-biggest market share in terms of magazine consumption in the UK*. That’s a whopping 38%. People still love print, despite consuming news on the go.

Will you support me with editorial if I buy advertising?

Cross our palms with silver and who knows what can happen. In all seriousness, we’d recommend some editorial as part of your multi-channel campaign. What that looks like – ie, is it in print or online – depends on who you are and who your audience is.

I don’t have a huge budget; is it worth me bothering?

Have a look at the rates card – we are not as pricey as some of our competitors, in recognition of the fact that we are a relatively new publication (about five years old now). There may well be something we can work on together. If you don’t ask, you’ll never know.

I like the buzz of Silver. What do I do next?

Drop us a line on advertising@silvermagazine.co.uk and let us know how we can help. Consultation is free.
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*Source Statista