Taking the plunge – into print…

Here at Silver we’re a sharing kind of a bunch, and by sharing, we mean keeping people in touch with what we’re up to. And so we wanted to give you a sneaky peak behind the scenes at our recent launch for print issues, held in the beautiful skyline Chartwell suite at the Hilton Brighton Metropole, overlooking the glorious seafront.

Guests perusing the Silver launch materials www.silvermagazine.co.ukIan Lucas, Caraline Brown, Sam and Catherine Darcy www.silvermagazine.co.ukNuala O'Sullivan, Tracey Allen, Andy Austin, Gemma Windham, Laura Neasham Silver Magazine www.silvermagazine.co.ukSam Harrington-Lowe and Joe McGann Silver Magazine www.silvermagazine.co.ukJulia Maltby - Rachel Hutchinson - Gemma Windham Silver Magazine www.silvermagazine.co.ukIan Lucas and Giorgi Silver Magazine launch www.silvermagazine.co.ukJoe McGann, Adam Salim and Matthew Ryan Silver Magazine launch www.silvermagazine.co.ukJoe McGann addresses the group about the Silver Generation Silver Magazine www.silvermagazine.co.ukFounder Sam Harrington-Lowe addressing the group about Silver Magazine print launch www.silvermagazine.co.uk

We always wanted to do print. But when we looked around at some of our competitors and other magazines aimed at the same sort of age group, we saw that mostly they’re purely digital. So we thought perhaps that’s what people want, maybe we should reconsider.

But then we did some research and actually no. It turns out that people still love print.

We love print too. So for us this was exciting to hear. But the key factor here is that although readers were excited about the idea of print, they were also quite keen to have quality. Not flimsy magazines full of the usual nonsense.

So Silver Magazine in print will be a quality glossy publication, by subscription only, and quarterly. It’ll be packed with great features, edgy editorial, incisive interviews, offers, fashion and fast cars… even short stories and competitions, and tons more.

We believe Silver is a magazine people will be proud to share and display. It’s going to be a corker.

So Silver launched in style to our shareholders and stakeholders recently, who are all excited about the print issues. Actor Joe McGann – one of our staunchest allies – was on hand to talk about the challenges faced by the modern 50+ generation, and founder Sam Harrington-Lowe rolled out the plans for the future.

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